Use content implemented seamlessly across mobile, desktop and tablet. Integrate beautiful storytelling with your existing content management system or ecomms platform. xylem offers the ultimate flexibility.

Highly impactful content campaigns, lead generation pages and stunning user journeys that excite and engage your audience.

What we do

Powerful publishing and campaign management

xylem by the root is a stand-alone solution that can be bolted onto your existing website to allow you to more easily manage blog content, create highly interactive microsites or powerful campaign pages designed to drive more engaging experiences of your brand. 


Combining Xylem with your existing website is the perfect solution for organisations that want to test and learn from fast paced content initiatives without overhauling your entire website infrastructure. It helps you create, personalise and publish digital experiences in one single place, all of which are SEO optimised. With the root you can test, learn and continue to improve the way your customers interact with you online. 

Escapism articles

xylem by the root offers streamlined editorial and video content editing. Perfect for the creation of guides, editorial-led blogs or online magazine sites. The system can sit separately using our cloud delivery system or be added onto your existing servers for ease of use. Dynamic content and beautifully simple media management make this the perfect solution for content reach marketing.

Intuitive interactivity

Data-led, interactive user journeys not only inform your customers, but can educate and drive lead generation and purchases. Using xylem, you can create fully bespoke front-end experiences that can be effortlessly controlled and supported by a stand-alone content management system. Viewing results and campaign impact in one single screen allows for complete control.

Lead generation

Generate and convert more enquiries for your business using engaging campaign pages. xylem converts more business across every device. You can even optimise your campaigns for quality results by greater visibility of campaign tracking. These pages also seamlessly integrate with all your marketing systems.

Vary your content formats to deliver greater results

Want to find out how delivering a wide range of content formats that can be tested and optimised for your customers’ needs? Get in touch and book a demo today.

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"Having developed for over 10 years I’ve been searching for a CMS that’s as flexible as the large scale open source platforms such as Wordpress or Umbraco, yet more efficient and much, much more secure. the root is seriously slick and my clients find it easy to use."

Adam Maidment, Founder of March Digital

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